Industry: General Construction
Project Overview: Inline Fence’s Digital Transformation with iTishniki
In 2016, Inline Fence was a local Seattle fence company with no website and minimal digital presence. After working closely with the company’s owner, Igor Kozlov, we at iTishniki were able to demonstrate the tremendous potential of a strong website for client acquisition. What started as a simple project became the foundation of a massive digital transformation that turned Inline Fence into one of the fastest-growing fence companies in Seattle, generating millions in revenue. Today, we’re proud to look back at how iTishniki’s website development and SEO strategies powered this journey.
Convincing Inline Fence: The Importance of a Website for Business Growth
Initially, Igor Kozlov wasn’t convinced that having a website would make a difference for his business. Like many small business owners, he was unsure of the value a website could provide. However, after thorough discussions and showing the potential benefits of SEO-driven growth, he trusted iTishniki to create a custom website design for Inline Fence.
Phase 1: The First Website Build for Inline Fence
Our first step in the process was to build Inline Fence’s initial website on the WordPress platform using the Gutenberg page builder. The website’s home page featured:
- A visually striking hero section to capture visitor attention.
- A compelling tagline that has remained at the core of their branding.
- Detailed pages for each fence style, optimized with the latest, most comprehensive content to inform customers and support SEO.
At this stage, we focused on creating high-quality content that would serve as the backbone for future SEO efforts, helping Inline Fence rank higher for important fencing-related keywords in the Seattle area.
Phase 2: Transition to Elementor and Advanced SEO Optimization
As Inline Fence grew, it was clear that the website needed a more sophisticated design and additional functionality. iTishniki transitioned the site from Gutenberg to Elementor, a powerful drag-and-drop page builder that provided greater flexibility and design capabilities. With Elementor, we were able to design pages that not only looked great but also performed well from an SEO perspective.
We also implemented an in-depth SEO optimization strategy, focusing on content-rich service pages that provided valuable information to customers and search engines alike. This content became a major SEO catalyst, driving more traffic to the site and increasing Inline Fence’s search engine rankings.
Phase 3: Local SEO Expansion and Smart Lead Generation
To further boost Inline Fence’s visibility, we expanded the website to target local SEO more effectively. iTishniki created over 50 city-specific landing pages, each optimized with localized content to capture traffic from various regions around Seattle and Washington State. These pages greatly improved Inline Fence’s chances of ranking in local search results for fencing services in specific areas.
We also introduced a smart quote form with conditional logic, which dynamically adapted based on the user’s input, improving conversion rates. This feature not only made the quoting process more personalized but also streamlined the lead generation process—a crucial step in converting visitors into paying customers.
Phase 4: Expanding to Commercial Projects with a Separate Website
As Inline Fence’s reputation grew, the company expanded into the commercial fence market. To meet this need, iTishniki helped create a dedicated commercial division website, separating residential and commercial services while still maintaining a unified brand identity. The commercial site was designed with similar SEO principles to ensure it would rank highly for relevant commercial fencing keywords.
Phase 5: Ongoing SEO & Content Marketing to Maintain Growth
With the groundwork laid, Inline Fence needed to stay competitive and maintain its search engine rankings. iTishniki implemented a blog strategy, regularly publishing high-quality, SEO-friendly content focused on the fence industry. Each blog post was carefully optimized for both user experience and SEO, targeting specific keywords and providing valuable information to the audience. This ongoing content marketing strategy helped Inline Fence stay at the top of search results for fencing-related terms.
The Results: Inline Fence Becomes a Digital Empire
Thanks to iTishniki’s custom web development and SEO strategies, Inline Fence has grown from a small, local business to one of the leading fence companies in Washington. By using SEO best practices, content marketing, and smart lead generation tools, Inline Fence now ranks first for multiple high-competition fencing keywords and attracts a steady stream of qualified leads.
Today, Inline Fence is a tech-driven company, operating with the efficiency and sophistication of an IT company—a far cry from where they began in 2016. The success of this digital transformation is a testament to the power of iTishniki’s website development and SEO services, helping Inline Fence build a multi-million-dollar business from the ground up.
Key Features and Achievements:
- SEO Success: Inline Fence ranks first for key fencing-related keywords, especially in the Seattle area.
- Custom Web Design: Transitioned from Gutenberg to Elementor for a more powerful, flexible, and engaging user experience.
- Local SEO Expansion: Created over 50 city-specific landing pages to increase local visibility.
- Smart Lead Generation: Integrated conditional logic into the quote form to boost conversion rates.
- Commercial Website: Launched a separate commercial website to cater to larger-scale projects.
- Ongoing Content Strategy: Regularly updated blog with SEO-focused posts to maintain and improve rankings.
Conclusion: A Digital Foundation for Success
From a modest start, Inline Fence has grown into a fence industry leader, with a website and SEO strategy that support its rapid growth and success. It has opened up another marketing name – Cool Cat Fence though this additional brand it is expanding to new heights. Through iTishniki’s web development expertise and SEO solutions, Inline Fence’s digital presence has become a driving force behind its success.
At iTishniki, we specialize in custom website development and SEO services that help businesses grow and thrive in the digital world. If you’re ready to take your business to the next level, contact iTishniki to learn how we can create a website that works for you. Let us help you build your digital empire.
