This local SEO case study covers our SEO efforts for Cool Cat Fence, formerly Inline Fence. We began the campaign in November 2025 with a website redesign, technical SEO improvements, expanded content, and a local SEO strategy. By May 2026, we had recorded a 174.8% increase in monthly organic clicks, a 121.9% increase in search impressions, and an average tracked keyword position of 7.77. These results represented significant growth in monthly traffic and made the project one of our clearest SEO success stories.
SEO Case Overview
Detail | Project Information |
Client | Cool Cat Fence |
Location | Tukwila, WA |
Campaign | November 2025–Current |
Target Regions | Seattle area, Portland, and Sacramento |
Services | Website redesign, SEO, content, link building, and profile management |
The Challenge: Limited Visibility in Search Engines
Cool Cat Fence had a dark, difficult-to-follow website whose homepage, service pages, and location pages offered visitors limited guidance. Several inherited issues were also limiting organic rankings, organic traffic, and local search visibility. The pages did not consistently align organic keywords and the right content with relevant search queries in each local market, limiting their ability to attract more relevant, targeted traffic.
The company’s Google Business Profiles were not properly aligned. Overlapping service areas appeared to contribute to ranking cannibalization, while citations still pointed to the former Inline Fence website. Cool Cat Fence needed a clearer website that provided more value to potential customers and a scalable strategy for entering new markets.
Our Keyword Research and Content Strategy
Our team migrated the website to Elementor, creating a brighter, more user-friendly design that could support new pages and locations. We used Google Search Console, Semrush, Ahrefs, and BrightLocal to conduct a technical SEO audit, review keyword rankings, and prioritize on-page SEO improvements. This broader approach reflects Google’s page experience guidance, which recommends evaluating multiple factors—including Core Web Vitals, secure delivery, mobile usability, and content clarity—rather than relying on a single score.
Our work included:
- Closing identified technical SEO gaps;
- Expanding the homepage, service pages, and city pages;
- Applying on-page optimization to improve page clarity and alignment;
- Using keyword research to establish clearer keyword targets;
- Aligning content with relevant search intent;
- Creating new content according to high-quality content standards;
- Correcting profile and citation inconsistencies;
- Publishing geo-targeted Google Business Profile posts;
- Monitoring reviews and overall profile activity, rather than focusing only on positive reviews;
- Building higher-quality, longer-lasting backlinks;
- Creating visual content for profile products and posts;
- Applying SEO best practices across page templates and publishing workflows;
- Developing custom 3D modules for the client’s sales software.
Together, these changes formed a robust content strategy that gave each page a clearer purpose and reduced competition between related pages. The combination of service, location, and evergreen content was designed to strengthen topical authority while helping the company reach a more relevant local audience.
Local SEO and Link Building for Expansion
After strengthening the Seattle-area foundation, we expanded our work into Oregon. We supported this expansion with improved landing pages, closer profile integration, and a stronger backlink profile, helping Cool Cat Fence establish visibility in Portland within several months.
The same local SEO framework is now being applied in Sacramento, California. A faster development workflow supports efficient launches across additional city pages, while the link-building strategy focuses on higher-quality placements intended to remain active over time.
Organic Traffic and Google Search Results
During the first seven months, we recorded measurable growth across Google Search Console metrics, search engine results, and tracked keyword positions. The November 2025 campaign launch and May 2026 reporting point were the two key moments used for this comparison.
Metric | Result |
Monthly Organic Clicks | +174.8% |
Monthly Search Impressions | +121.9% |
Organic CTR | +23.8% |
Average Keyword Rank | 7.77 |
Organic CTR rose from approximately 0.51% to 0.63%. The reported 23.8% increase is based on the underlying unrounded values. The organic traffic result refers specifically to monthly organic clicks between November 2025 and May 2026. Conversion rates were not included in this reporting period.
To keep this case study accurate, we distinguish the measured search results from wider company growth. During the broader partnership, Cool Cat Fence reported scaling to approximately $40 million in annual revenue. This growth cannot be attributed to SEO alone; technology, operations, sales, and broader business investments also contributed.
A Long-Term Partnership
Our relationship with Cool Cat Fence began when the company still operated as Inline Fence. As Cool Cat Fence expanded, we increased our delivery capacity, strengthened our development capabilities, and improved coordination across multiple markets. Our ongoing work covers SEO, local visibility, design, and development.
FAQ
How did your team increase organic traffic?
We combined technical improvements, deeper content, keyword research, profile optimization, and sustainable link building. During the seven-month reporting period, we recorded a 174.8% increase in monthly organic clicks.
How did the strategy support regional expansion?
We connected localized landing pages with optimized Google Business Profiles and geo-targeted posts. This established a repeatable framework for expansion into Portland and Sacramento, California.
Did your team provide services beyond SEO?
Yes. Our work included website redesign, custom graphics, review monitoring, rapid development support, and 3D modules for the client’s sales software.
Discuss Your SEO Goals
If technical issues, shallow location pages, or disconnected Google Business Profiles are limiting your visibility, our team can build a coordinated SEO strategy for regional growth.
Ник Курков — владелец iТишники
6 лет опыта в разработке веб-сайтов и улучшении SEO для компаний, добившихся значительного роста.
