Industry: Fence Supply
Driving Growth for Everguard Materials with iTishniki's Digital Expertise
When Everguard Materials, a Seattle-based fence supplies store, approached iTishniki, they had a vision of expanding their online presence and growing their business. With hundreds of products in their catalog, they needed an e-commerce website that was not only user-friendly but optimized for growth. By integrating our digital expertise in website development, SEO, email marketing, and ad campaigns, we helped Everguard achieve incredible results—doubling their growth year over year.
Here’s how we did it.
Building a Powerful E-Commerce Website on WooCommerce
To kickstart Everguard’s online journey, we designed a robust e-commerce site using WordPress and WooCommerce, tailor-made for user engagement and conversion.
Bringing Hundreds of Products to Life:
Adding hundreds of items meant more than just cataloging; each product was carefully optimized for search engines, readability, and conversion. From crafting engaging titles to writing clear, informative descriptions, we made sure every product page was polished and ready for traffic.
Understanding the User Journey:
Using heatmaps and session video recordings, we closely monitored how users navigated the site, identified roadblocks, and optimized the design to improve the customer journey. This fine-tuning led to higher engagement and streamlined the path to purchase, creating a seamless shopping experience.
The result? An e-commerce site built not just to showcase Everguard’s products but to convert visitors into customers.
The Power of SEO: Climbing the Search Engine Ranks
From day one, we knew SEO would be a key driver of long-term growth for Everguard. Through comprehensive keyword research, on-page optimization, and strategic content planning, we aimed to make Everguard a go-to source for fence supplies.
Optimized Content for Visibility and Readability:
Each product description, blog post, and page was tailored to align with search intent, helping Everguard’s site gain traction across major search engines. By focusing on highly targeted keywords, we managed to rank numerous product pages and informational content on the first page, attracting new organic visitors and ultimately boosting sales.
SEO Results:
With optimized content and strategic adjustments, organic traffic soared. Everguard’s brand became increasingly visible, leading to substantial growth in online traffic and new customers.
Elevating Engagement with Targeted Email Campaigns
Email marketing is one of the most powerful tools for customer engagement and retention. When Everguard entrusted us with their email campaigns, we saw an opportunity to take it to the next level.
Revamping the Approach with A/B Testing:
Our strategy included regular A/B tests to fine-tune subject lines, layouts, and messaging, making each email more impactful than the last. We ensured that all campaigns looked fantastic in both dark and light modes, enhancing readability no matter how subscribers viewed them.
Exceptional Results:
- Open Rates: Averaging a remarkable 50%, far above industry norms.
- Click Rates: With click-through rates consistently hitting 4-5%, we knew our content resonated well with the audience.
- Subscriber Growth: We helped Everguard grow their email list from around 200 subscribers to nearly 1,000 in just one year.
This email strategy not only boosted sales but helped build a loyal customer base that looked forward to each new email.
Amplifying Reach with Google Ads
Everguard wanted to reach a broader audience, attract new customers, and drive more online sales. To accomplish this, we launched targeted Google Ads campaigns that complemented their organic growth.
Smart Campaign Management:
Our approach involved reaching high-intent customers actively searching for fence supplies. We structured ads to showcase the most popular products, driving both immediate sales and new sign-ups for Everguard’s email list.
Growth Metrics:
With these well-planned ads, Everguard saw a significant boost in new customer acquisition, which directly impacted online sales and email sign-ups. The company grew over 50% year-over-year for two consecutive years, largely fueled by our targeted advertising efforts.
Unprecedented Growth and Lasting Impact
Through our collaboration, Everguard Materials transformed from a local fence supplies store to a thriving e-commerce business. Here’s a quick recap of the milestones achieved:
- Website Development: A powerful, conversion-focused e-commerce platform on WooCommerce.
- SEO Success: Multi-fold increases in organic traffic, with key pages climbing search rankings.
- Email Engagement: Record-breaking open and click rates, leading to subscriber growth of over 400%.
- Google Ads: Consistent customer acquisition, driving over 50% annual growth for two years.
Smart Campaign Management:
Our approach involved reaching high-intent customers actively searching for fence supplies. We structured ads to showcase the most popular products, driving both immediate sales and new sign-ups for Everguard’s email list.
Growth Metrics:
With these well-planned ads, Everguard saw a significant boost in new customer acquisition, which directly impacted online sales and email sign-ups. The company grew over 50% year-over-year for two consecutive years, largely fueled by our targeted advertising efforts.
Conclusion: A Partnership Built on Results
Our partnership with Everguard Materials demonstrates how a well-rounded digital strategy can produce outstanding results. By blending website optimization, SEO, targeted email campaigns, and Google Ads, iTishniki has helped Everguard achieve a level of growth they hadn’t thought possible. The success we’ve achieved together is a testament to the power of data-driven strategies, customer insights, and constant optimization.
iTishniki is proud to be part of Everguard’s journey, and we look forward to creating similar successes with future clients.
