Industry: Fence Installation Company in Seattle
Project Goal
At iTishniki, we pride ourselves on helping businesses thrive in the digital landscape. One of our recent success stories is Cool Cat Fence, one of the highest-rated and most successful fence installation companies in the Seattle area. Cool Cat Fence specializes in a variety of fence styles, including cedar wooden fences, chainlink fences, iron and steel fences, and many other custom options. When they approached us, their website was struggling with poor SEO performance, limited technical content, and a lack of portfolio imagery.
Challenges We Faced
The Cool Cat Fence website was originally created by KickCharge Creative but had several issues that were holding back its online performance:
Low SEO rankings
Poor technical content on fence style pages
Limited project portfolio images
Outdated usability features
Inefficient customer tracking
Slow website speed (SDO score around 82)
Our goal was to overhaul the site to maximize its potential and help Cool Cat Fence dominate the fence installation market in both Seattle and the newly expanded Oregon market.
SEO Enhancement
We completely reworked the website’s SEO strategy. Our team optimized on-page elements, added detailed technical content to each fence style page, and created dozens of blogs to target high-intent local keywords. These efforts quickly resulted in a drastic increase in organic traffic.
Usability Improvements
To make the site more user-friendly, we migrated it to Elementor, a powerful WordPress page builder that allows for quick and flexible content updates. This migration not only improved usability but also made future content changes faster and more cost-effective.
Geographic Expansion
Cool Cat Fence expanded its services into Oregon, and we made sure the website reflected this expansion. We built out dedicated city pages optimized for local SEO in key cities across Oregon, helping the company rank in both states.
Performance Boost
By addressing technical errors, implementing advanced caching strategies, and optimizing images, we brought the SDO score from 82 to 93. This resulted in a faster, more responsive website that provides an excellent user experience.
Customer Tracking
Understanding where customers come from is critical for any business. We set up advanced customer tracking tools to help Cool Cat Fence identify which marketing channels were driving the most leads.
Additional Improvements
Created new fence style pages with detailed content
Enhanced city pages to improve location-based SEO
Generated high-quality blog content to target long-tail keywords
Improved the organic keyword count, increasing the website’s overall visibility
Results
Our comprehensive approach has significantly improved the online presence of Cool Cat Fence. The website is now faster, more user-friendly, and highly optimized for both Seattle and Oregon markets. The SEO performance continues to climb, driving more organic leads and helping the company maintain its position as a top-rated fence installation company.
At iTishniki, we’re passionate about helping businesses like Cool Cat Fence succeed online. Whether it’s website development, SEO enhancement, or digital marketing, we’re ready to elevate your business to the next level.
If you’re looking to transform your online presence, contact us today and let’s discuss how we can help your business thrive.
